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subject:"Markenimage"
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Brand research : [an outcome of the second International Conference on Brand Management]
1
Emerging research on Islamic marketing and tourism in the global economy
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Regimewechsel und Gesellschaftswandel in Osteuropa : Beiträge für die 15. Tagung junger Osteuropa-Experten
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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The advent of western-style shopping centres and changes in Saudi women's purchasing behaviour
Alsubaie, Haya
;
Valenzuela, Fredy-Roberto
;
Adapa, Sujana
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 19-41)
.
2015
Persistent link: https://www.econbiz.de/10010417098
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2
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
4
Das Verhältnis junger Konsumenten in Bratislava zu Markenartikeln : am Beispiel von Markenkleidung und ihrer Wahrnehmung der Konsumgesellschaft
Hudáková, Eva
- In:
Regimewechsel und Gesellschaftswandel in Osteuropa : …
,
(pp. 129-132)
.
2007
Persistent link: https://www.econbiz.de/10003591678
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