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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Brand management"
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Brand management
Professional sports
218
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98
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75
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Kunkel, Thilo
3
Asada, Akira
2
Funk, Daniel C.
2
Ko, Yong Jae
2
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1
Arai, Akiko
1
Baker, Thomas A., III.
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Bauer, Hans H.
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Behrens, Anton
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
19
International journal of sport management and marketing : IJSMM
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
Sport management review
14
European Sport management quarterly : ESMQ
9
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Gabler Edition Wissenschaft
3
Journal of business strategy
3
Journal of strategic marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
BestMasters
2
European journal of marketing : EJM
2
International journal of business and globalisation : IJBG
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Journal of service theory and practice : JSTP
2
Marken- und Produktmanagement
2
Marketing analysis in sport business : global perspectives
2
Research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Springer Gabler Research
2
The journal of product & brand management
2
The marketing review
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Berichte aus der Betriebswirtschaft
1
Brand Content : die Marke als Medienereignis
1
Brand management ; Vol. 4
1
Consumer brand relationships : meaning, measuring, managing
1
Digital business
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of international management : EJIM
1
Future Business Journal
1
Global journal of business research : GJBR
1
Handbook of research on integrating social media into strategic marketing
1
Innovatives Markenmanagement
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of organizational analysis
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
5
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
6
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
7
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
8
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
9
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
10
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
11
Revisiting the social identity-brand equity model : an application to professional sports
Watkins, Brandi A.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 471-480
Persistent link: https://www.econbiz.de/10010393247
Saved in:
12
Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.
;
Stokburger-Sauer, Nicola E.
;
Exler, Stefanie
- In:
Journal of sport management : the official journal of …
22
(
2008
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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