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Athletes
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Celebrity endorsement
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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attribution
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celebrity endorsement
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Psychology & marketing
Journal of sports economics
119
Journal of sport management : the official journal of the North American Society of Sport Management
64
Sport management review
53
European Sport management quarterly : ESMQ
49
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Applied economics
26
International journal of sports marketing & sponsorship
23
Discussion paper series / IZA
21
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Economic inquiry : journal of the Western Economic Association International
15
Department of Economics working paper
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
NBER working paper series
11
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Working paper / National Bureau of Economic Research, Inc.
10
Eastern economic journal
8
IZA Discussion Paper
8
NBER Working Paper
8
Sport, Business and Management : an international journal ; SBM
8
Discussion paper and working paper series / QUT School of Economics and Finance
6
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Atlantic economic journal : AEJ
5
Contemporary economic policy : a journal of Western Economic Association International
5
Middlebury College working paper series
5
Schriftenreihe Sportökonomie in Forschung und Praxis
5
Sportökonomie
5
Working papers / Department of Economics, West Virginia University
5
Young consumers : insight and ideas for responsible marketers
5
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of labor economics
4
Journal of marketing for higher education
4
Journal of risk and financial management : JRFM
4
Labour economics : official journal of the European Association of Labour Economists
4
New horizons in the economics of sport
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ECONIS (ZBW)
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1
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
2
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
3
Superstars as drivers of organizational identification : empirical findings from professional soccer
Hoegele, Daniel
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 736-757
Persistent link: https://www.econbiz.de/10010405134
Saved in:
4
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
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