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Geburt
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Cox, Steven R.
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Journal of financial services marketing : JFSM
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Risk preferences and the marketing of financial services : segmentation by birth order
Rink, David R.
;
Roden, Dianne M.
;
Cox, Steven R.
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010205385
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