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~subject:"Markenführung"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Markenführung
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Brand management
16
E-commerce
12
Electronic Commerce
12
Online retailing
12
Online-Handel
12
Social media marketing
12
Brand image
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Markenimage
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Customer integration
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Kundenintegration
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Customer experience
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Dienstleistungsqualität
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Service quality
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Markenartikel
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Facebook
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Internet
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Lieferantenmanagement
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Online consumer behaviour
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Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Bozkurt, Sıddık
1
Chahal, Hardeep
1
Clark, Melissa
1
Elbedweihy, Alaa M.
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Elrehail, Hamzah
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Elsharnouby, Mohamed H.
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1
Gligor, David
1
Holliman, Geraint
1
Jayawardhena, Chanaka
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Judson, Kimberly
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Jung, Sojin
1
Kananukul, Chawanuan
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Koronaki, Eirini
1
Liu, Hongfei
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Locander, Jennifer
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Loureiro, Sandra Maria Correia
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Notta, Ourania
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Paltier, James W.
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Pathak, Xema
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Pathak-Shelat, Manisha
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Rather, Raouf Ahmad
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
European journal of marketing : EJM
22
Cogent business & management
21
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
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1
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
6
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
7
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
8
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
9
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
10
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
11
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
12
Brand community integration and satisfaction with social media sites : a comparative study
Clark, Melissa
;
Black, Hulda G.
;
Judson, Kimberly
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10011699244
Saved in:
13
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
Saved in:
14
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
15
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
16
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
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