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~subject:"Markenführung"
~type_genre:"Fallstudie"
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Search: subject_exact:"Beziehungsmanagement"
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Markenführung
Beziehungsmarketing
445
Relationship marketing
445
Deutschland
143
Germany
143
Theorie
69
Theory
69
Lieferantenmanagement
46
Supplier relationship management
46
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43
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42
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41
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39
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30
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29
Social web
29
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28
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28
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27
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27
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26
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26
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25
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23
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23
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23
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23
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21
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20
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20
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20
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20
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19
Brand management
19
Consumer behaviour
19
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19
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19
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19
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1,958
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1,958
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139
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139
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56
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42
Collection of articles of several authors
29
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Ahujy, Vandana
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Braekler, Michael
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1
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1
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1
Troye, Sigurd V.
1
Wecker, Florian
1
Wirtz, Bernd W.
1
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1
Wortmann, Ulrike
1
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The journal of brand management : an international journal
2
Best practice der Markenführung
1
Corporate brand and corporate reputation
1
Diversity in European marketing : text and cases
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Fontys Venlo - publication of applied sciences
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
19
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1
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
2
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
3
Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.
;
Toma, Boris
;
Kienzle, Kerstin
- In:
Social Media und Brand Community Marketing : …
,
(pp. 89-114)
.
2013
Persistent link: https://www.econbiz.de/10009700360
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
6
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
7
Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009697110
Saved in:
8
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
9
Strategic brand management : key factors of building a successful brand illustrated in a dove case study
Mondal, Ronita
-
2012
Persistent link: https://www.econbiz.de/10012878739
Saved in:
10
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
11
How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
Saved in:
12
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
13
Customer Relationship Management der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
14
Fitting new brand principles : first encounter at bank branches
Raich, Margit
;
Crepaz, Marc-Philipp
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
Saved in:
15
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
16
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe
-
2009
-
2nd ed., rev. and updated
Persistent link: https://www.econbiz.de/10003822887
Saved in:
17
Local memoirs of a global manager
Das, Gurcharan
- In:
Harvard business review on emerging markets
,
(pp. 1-21)
.
2008
Persistent link: https://www.econbiz.de/10003748136
Saved in:
18
Kundenbindung im Markenportfolio : ein Beitrag zur Erhöhung der Kundenbindung unter besonderer Berücksichtigung der Automobilindustrie
Wecker, Florian
-
2004
Persistent link: https://www.econbiz.de/10002060764
Saved in:
19
Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices
Wirtz, Bernd W.
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002354032
Saved in:
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