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Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
14
Brand management
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Buttle, Francis A.
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Conduit, Jodie
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Hollebeek, Linda D.
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Ang, Lawrence
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Dessart, Laurence
2
Hart, Cathy
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Hewer, Paul
2
Malthouse, Edward C.
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Matanda, Margaret Jekanyika
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Ali, Maged
1
Amonini, Claudia
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Attmann, Julianne
1
Baron, Steve
1
Battor, Mohamed
1
Battor, Moustafa
1
Baumann, Jasmin
1
Bick, Geoffrey N. C.
1
Boshoff, Christo
1
Bowden, Jana
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Braun, Jakob
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Bridson, Kerrie
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Celuch, Kevin
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Chen, Junsong
1
Chiang, Chang-Tang
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Christodoulides, George
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Journal of marketing management : MM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of retailing
102
The journal of brand management : an international journal
101
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Cogent business & management
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
70
Business horizons
69
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
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ECONIS (ZBW)
82
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51
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51
Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.
;
Zhang, Annie
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 568-593
Persistent link: https://www.econbiz.de/10009558875
Saved in:
52
Editorial: Constituting marketing and customer experiences
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1243-1248
Persistent link: https://www.econbiz.de/10010219472
Saved in:
53
Complaints-handling processes and organisational benefits : an ISO 10002-based investigation
Ang, Lawrence
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10009615238
Saved in:
54
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
55
Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George
;
Michaelidou, Nina
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10008841663
Saved in:
56
Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia
;
Vázquez Casielles, Rodolfo
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
Saved in:
57
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
58
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Saved in:
59
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
60
Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip
;
Donlan, Leah
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
Saved in:
61
Preventing and combating the onset of dark-side symptoms
Dant, Rajiv P.
;
Gleiberman, Aaron
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1426-1443
Persistent link: https://www.econbiz.de/10009412790
Saved in:
62
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
63
The impact of customer relationship management capability on innovation and performance advantages : testing a mediated model
Battor, Moustafa
;
Battor, Mohamed
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 842-857
Persistent link: https://www.econbiz.de/10008664036
Saved in:
64
How professional service firms compete in the market: an exploratory study
Amonini, Claudia
;
McColl-Kennedy, Janet R.
;
Soutar, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 28-55
Persistent link: https://www.econbiz.de/10003979622
Saved in:
65
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Saved in:
66
SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin
;
Murphy, Greg
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10003979649
Saved in:
67
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
Saved in:
68
Consumers' SKU choices in an online supermarket: a latent class approach
Cui, Geng
;
Wang, Yanan
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10003995632
Saved in:
69
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
Saved in:
70
A broader concept of relationships : identifying new forms of consumer-provider interactions in Egyptian financial services
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1367-1388
Persistent link: https://www.econbiz.de/10008810647
Saved in:
71
Political relationship marketing : some macro/micro thoughts
Henneberg, Stephen C.
;
O'Shaughnessy, Nicholas Jackson
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 5-29
Persistent link: https://www.econbiz.de/10003830946
Saved in:
72
How does relationship management infrastructure influence performance?
Jarratt, Denise G.
;
Katsikeas, Constantine S.
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 51-74
Persistent link: https://www.econbiz.de/10003831006
Saved in:
73
Increasing shareholder value through building customer and brand equity
Bick, Geoffrey N. C.
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 117-141
Persistent link: https://www.econbiz.de/10003831025
Saved in:
74
Service marketing and subjectivity: the shaping of customer-oriented employees
Skålén, Per
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 795-809
Persistent link: https://www.econbiz.de/10003886242
Saved in:
75
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
76
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
Saved in:
77
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
78
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
79
Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
Miller, Janice S.
;
Johnson, Scott A.
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 87-112
Persistent link: https://www.econbiz.de/10003677988
Saved in:
80
The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
Fernandes, Teresa M.
;
Proença, João F.
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003678005
Saved in:
81
The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
Saved in:
82
Consumer attitudes toward marketing strategies over the adult life span
Simpson, Penny M.
;
Licata, Jane W.
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 305-326
Persistent link: https://www.econbiz.de/10003459040
Saved in:
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