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subject:"Marketing management"
~language:"eng"
~person:"Ngo, Liem Viet"
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Marketing management
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
5
Kundenzufriedenheit
5
Customer value
4
Kundenwert
4
Marketingmanagement
4
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Brand image
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Curvilinear
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Dienstleistung
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Ngo, Liem Viet
Kumar, V.
14
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Palmatier, Robert W.
7
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
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Stango, Victor
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Casidy, Riza
5
Finne, Åke
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Gupta, Sunil
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Hollensen, Svend
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Ormrod, Robert P.
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Ratten, Vanessa
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Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Bjerre, Mogens
4
Bruhn, Manfred
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
Lehmann, Donald R.
4
Lemon, Katherine N.
4
Liu, Gordon
4
Malthouse, Edward C.
4
O'Cass, Aron
4
Petersen, J. Andrew
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Salo, Jari
4
Shaw, Stephen
4
Stone, Merlin
4
Thaichon, Paramaporn
4
Thaichon, Park
4
Tournois, Laurent
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Journal of strategic marketing
2
Australian journal of management
1
Journal of service research
1
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ECONIS (ZBW)
4
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1
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
2
Improving the effectiveness of market-oriented organisation : empirical evidence from an emerging economy
Bucic, Tania
;
Ngo, Liem Viet
;
Sinha, Ashish
- In:
Australian journal of management
42
(
2017
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10011774881
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
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