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subject:"Marketing management"
~subject:"Electronic Commerce"
~person:"Palmatier, Robert W."
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Electronic Commerce
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
8
Konsumentenverhalten
8
relationship marketing
8
Lieferantenmanagement
7
Marketingmanagement
7
Supplier relationship management
7
Firm performance
5
Unternehmenserfolg
5
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
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Salespeople
4
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Customer integration
3
Customer retention
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Kundenbindung
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Kundenintegration
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Marketing theory
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Marketingtheorie
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Organisationsstruktur
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Viral marketing
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Virales Marketing
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Austauschtheorie
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B-to-B-Marketing
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Palmatier, Robert W.
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Piller, Frank T.
12
Bauer, Hans H.
11
Wirtz, Bernd W.
11
Neslin, Scott A.
10
Schumann, Jan Hendrik
10
Verhoef, Peter C.
10
Terho, Harri
9
Grönroos, Christian
8
Wilde, Klaus D.
8
Kleinaltenkamp, Michael
7
Krafft, Manfred
7
Leimstoll, Uwe
7
Quach, Sara
7
Ratten, Vanessa
7
Sheth, Jagdish N.
7
Stormer, Henrik
7
Thaichon, Park
7
Vrontis, Demetris
7
Wiedmann, Klaus-Peter
7
Chaffey, Dave
6
Eggert, Andreas
6
Fink, Klaus-J.
6
Herrmann, Andreas
6
Hippner, Hajo
6
Hudetz, Kai
6
Knittel, Christopher R.
6
Meffert, Heribert
6
Petersen, J. Andrew
6
Salo, Jari
6
Stango, Victor
6
Theobald, Elke
6
Bang, Nguyen
5
Bjerre, Mogens
5
Casidy, Riza
5
Finne, Åke
5
Gil Saura, Irene
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Journal of international marketing
3
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
3
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
4
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
5
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
6
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
7
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
8
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
9
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
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