//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
30
Relationship marketing
30
USA
9
United States
9
Customer value
5
Kundenwert
5
Business model
4
Computer-assisted marketing
4
Geschäftsmodell
4
IT-gestütztes Marketing
4
Competitive advantage
3
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Organisatorischer Wandel
3
Organizational change
3
Wettbewerbsvorteil
3
Customer integration
2
Customer service
2
Erfolgsfaktor
2
Kundenintegration
2
Kundenservice
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
Success factor
2
Target group
2
Zielgruppe
2
Brand
1
Brand management
1
Business network
1
Consumer goods marketing
1
Data Mining
1
Data mining
1
Desinvestition
1
Dienstleistungsmanagement
1
more ...
less ...
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Case study
3
Fallstudie
3
Reprint
1
Language
All
English
30
Author
All
Dawar, Niraj
2
Fournier, Susan
2
Freeman, Karen
2
Ahuja, Vineet R.
1
Avery, Jill
1
Bendle, Neil T.
1
Bernoff, Josh
1
Bertini, Marco
1
Bertolini, Mark
1
Bettencourt, Lance A.
1
Brierley, Hal
1
Brown, Tim
1
Christensen, Clayton M.
1
Cook, Scott
1
Dawar, Sanjay
1
Dillon, Karen
1
Dixon, Matthew
1
Driest, Frank van den
1
Duncan, David
1
Duncan, David S.
1
Duncan, Ewan
1
Edelman, David C.
1
Freeman, Kenneth W.
1
Grant, Adam M.
1
Gulati, Ranjay
1
Hall, Taddy
1
Heskett, James L.
1
Jones, Conor
1
Jones, Thomas O.
1
Kapur, Mamta
1
Kramer, Larry
1
Kumar, V.
1
Lee, Lara
1
Leemon, Daniel
1
Leone, Robert P.
1
Levie, Aaron
1
Loveman, Gary W.
1
Magids, Scott
1
McGovern, Gail
1
Mittal, Vikas
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
30
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The age of continuous connection : new technologies have made 24/7 customer relationships possible : it’s time to change your business model accordingly
Siggelkow, Nicolaj
;
Terwiesch, Christian
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 64-73
Persistent link: https://www.econbiz.de/10012017920
Saved in:
2
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
Saved in:
5
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
6
The problem with legacy ecosystems
Wessel, Maxwell
;
Levie, Aaron
;
Siegel, Robert
- In:
Harvard business review : HBR
94
(
2016
)
11
,
pp. 68-74
Persistent link: https://www.econbiz.de/10011595612
Saved in:
7
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
8
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
9
Knowing when to reinvent
Bertolini, Mark
;
Duncan, David
;
Waldeck, Andrew
- In:
Harvard business review : HBR
93
(
2015
)
12
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011411479
Saved in:
10
Unlock the mysteries of your customer relationships
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 72-81
Persistent link: https://www.econbiz.de/10010382008
Saved in:
11
Choosing the right customer
Simons, Robert
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 48-55
Persistent link: https://www.econbiz.de/10010339545
Saved in:
12
Unlocking the wealth in rural markets
Kapur, Mamta
;
Dawar, Sanjay
;
Ahuja, Vineet R.
- In:
Harvard business review : HBR
92
(
2014
)
6
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010371825
Saved in:
13
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
14
The truth about customer experience
Rawson, Alex
;
Duncan, Ewan
;
Jones, Conor
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 90-98
Persistent link: https://www.econbiz.de/10009787913
Saved in:
15
To keep your customers, keep it simple
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 108-114
Persistent link: https://www.econbiz.de/10009549315
Saved in:
16
Why loyalty programs alienate great customers
Brierley, Hal
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 38
Persistent link: https://www.econbiz.de/10009568190
Saved in:
17
How customers can rally your troops
Grant, Adam M.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 97-103
Persistent link: https://www.econbiz.de/10009233227
Saved in:
18
How French innovators are putting the "social" back in social networking
Kramer, Larry
- In:
Harvard business review : HBR
88
(
2010
)
10
,
pp. 121-124
Persistent link: https://www.econbiz.de/10008667183
Saved in:
19
Stop trying to delight your customers
Dixon, Matthew
;
Freeman, Karen
;
Toman, Nicholas
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 116-122
Persistent link: https://www.econbiz.de/10008658590
Saved in:
20
Empowered
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 94-101
Persistent link: https://www.econbiz.de/10008658595
Saved in:
21
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
Saved in:
22
The right way to close an operation
Freeman, Kenneth W.
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003847435
Saved in:
23
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
Saved in:
24
The customer-centered innovation map
Bettencourt, Lance A.
;
Ulwick, Anthony W.
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 109-114
Persistent link: https://www.econbiz.de/10003692135
Saved in:
25
The right way to manage unprofitable customers
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003667496
Saved in:
26
Design thinking
Brown, Tim
- In:
Harvard business review : HBR
86
(
2008
)
6
,
pp. 84-92
Persistent link: https://www.econbiz.de/10003733085
Saved in:
27
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
28
Silo busting : how to execute on the promise of customer focus
Gulati, Ranjay
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003460462
Saved in:
29
Companies and the customers who hate them
McGovern, Gail
;
Moon, Youngme
- In:
Harvard business review : HBR
85
(
2007
)
6
,
pp. 78-84
Persistent link: https://www.econbiz.de/10003471520
Saved in:
30
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->