Choosing the right customer
Year of publication: |
2014
|
---|---|
Authors: | Simons, Robert |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 3, p. 48-55
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Geschäftsmodell | Business model | IT-gestütztes Marketing | Computer-assisted marketing |
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