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subject:"Vertrauen"
~subject:"Social Web"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Social Web
Beziehungsmarketing
44
Relationship marketing
44
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
25
Markenführung
25
Social web
17
Internet marketing
16
Online-Marketing
16
Brand image
14
Markenimage
14
Brand
13
Markenartikel
13
Customer satisfaction
9
Kundenzufriedenheit
9
social media
8
Brand loyalty
6
Customer integration
6
Kundenintegration
6
Markentreue
6
Corporate Social Responsibility
5
Corporate social responsibility
5
loyalty
5
Advertising effects
4
Dienstleistungsqualität
4
Emotion
4
Service quality
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
E-commerce
3
Electronic Commerce
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Sales promotion
3
Verkaufsförderung
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brand loyalty
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Rita, Paulo
2
Alhouti, Sarah
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Bhatnagar, Shakti Bodh
1
Bilro, Ricardo Godinho
1
Bui Thanh Khoa
1
Cho, Su Yeon
1
Chwialkowska, Agnieszka
1
Elsharnouby, Tamer H.
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Guerreiro, João Pedro Silva Martins
1
Ibrahim, Blend
1
Johnson, Catherine M.
1
Kiran, Faiqa
1
Lodhi, Suleman Aziz
1
Lopes, João
1
Mass Hareeza Ali
1
Matikiti-Manyevere, Rosemary
1
Mpinganjira, Mercy
1
Nasab, Seyyed Mohammad Tabataba'i
1
Nawal Hanim Abdullah
1
Pina, Lídia Silveira
1
Pinto, Luisa
1
Poorrezaei, Mojtaba
1
Raja Nerina Raja Yusof
1
Rasty, Fereshte
1
Ridwan Adetunji Raji
1
Roberts-Lombard, Mornay
1
Sabbir, Rizwan
1
Sabrina Mohd Rashid
1
Santos, Manuel Alonso dos
1
Sharief, Omar
1
Sinha, Mudita
1
Sobhi Mohd Ishak
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
122
Journal of retailing and consumer services
111
Industrial marketing management : the international journal for industrial and high-tech firms
61
International journal of internet marketing and advertising : IJIMA
39
The journal of product & brand management
37
Journal of strategic marketing
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
The journal of services marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
International journal of hospitality management
28
The journal of business & industrial marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
24
The service industries journal
24
Marketing intelligence & planning
23
International journal of electronic customer relationship management : IJECRM
22
Journal of hospitality marketing & management
22
Business horizons
20
Journal of internet commerce
20
Journal of service management
20
Cogent business & management
19
Journal of business-to-business marketing
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of the Academy of Marketing Science
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of global marketing
16
Journal of marketing communications
16
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Service business
15
International journal of electronic commerce : IJEC
14
International journal of technology marketing : IJTMkt
14
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ECONIS (ZBW)
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
5
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
7
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
8
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
9
Why are some customers more loyal than others? : the impact of positive psychological capital on loyalty, satisfaction, and trust
Bhatnagar, Shakti Bodh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 584-624
Persistent link: https://www.econbiz.de/10013277288
Saved in:
10
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
11
Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
Saved in:
12
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
13
The impact of the personal data disclosure's tradeoff on the trust and attitude loyalty in mobile banking services
Bui Thanh Khoa
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 585-608
Persistent link: https://www.econbiz.de/10012497687
Saved in:
14
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
15
Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
Saved in:
16
The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
Saved in:
17
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
18
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
19
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
20
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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