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~isPartOf:"Digital advertising : theory and research"
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Computerspiel
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Video game
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Product Placement
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Product placement
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Efficiency
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Interactive media
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Dardis, Frank E.
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Herrewijn, Laura
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Limperos, Anthony M.
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Poels, Karolien
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Digital advertising : theory and research
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
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ECONIS (ZBW)
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Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
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2
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
Saved in:
3
The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E.
- In:
Digital advertising : theory and research
,
(pp. 431-434)
.
2017
Persistent link: https://www.econbiz.de/10011646131
Saved in:
4
Advertising in video games : an overview and future research considerations
Limperos, Anthony M.
- In:
Digital advertising : theory and research
,
(pp. 435-438)
.
2017
Persistent link: https://www.econbiz.de/10011646132
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