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~person:"Bowen, Frances"
~person:"Watson, Stevie"
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Bowen, Frances
Watson, Stevie
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Entrepreneurship, theory and practice : ET & P
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ECONIS (ZBW)
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Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie
;
Dejong, Penelope F.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
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2
Storm clouds and silver linings : responding to disruptive innovations through cognitive resilience
Dewald, Jim
;
Bowen, Frances
- In:
Entrepreneurship, theory and practice : ET & P
34
(
2010
)
1
,
pp. 197-218
Persistent link: https://www.econbiz.de/10003946026
Saved in:
3
Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
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