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~isPartOf:"Review of marketing research"
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
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2011
Persistent link: https://www.econbiz.de/10009270388
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Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
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2011
Persistent link: https://www.econbiz.de/10009270400
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