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~subject:"Fernsehwerbung"
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Fernsehwerbung
Visual perception
258
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eye tracking
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Journal of advertising : official publication of the American Academy of Advertising
2
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
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ECONIS (ZBW)
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Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Weber, Peter
;
Schläfer, Josephine
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 89-94)
.
2019
Persistent link: https://www.econbiz.de/10011997826
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2
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
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3
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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5
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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