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~person:"Leipnitz, Sigrun"
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Leipnitz, Sigrun
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke
;
Leipnitz, Sigrun
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
Saved in:
2
Providing health checks as incentives to retain blood donors : evidence from two field experiments
Leipnitz, Sigrun
;
Vries, Martha de
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 628-640
Persistent link: https://www.econbiz.de/10011956603
Saved in:
3
Altruistic values, satisfaction and loyalty among first-time blood donors
Boenigk, Silke
;
Leipnitz, Sigrun
;
Scherhag, Christian
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
4
,
pp. 356-370
Persistent link: https://www.econbiz.de/10009671014
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