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~isPartOf:"Journal of nonprofit & public sector marketing"
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Blood service
4
Blutspendedienst
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Fundraising
4
blood donation
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Advertising effects
2
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
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Werbewirkung
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Advertising effectiveness
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Altruism
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Altruismus
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Behavioral preferences
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Development aid
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Emotion
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Entwicklungshilfe
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Estimation
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Großstadt
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Hörfunkwerbung
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Internet marketing
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Large city
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Online-Marketing
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Perceived risk
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Social Marketing
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Social behaviour
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Social marketing
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Soziales Verhalten
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behavior change communication
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donation inhibitors
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donor segmentation
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guilt appeals
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large cities
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Biswas, Saswata Narayan
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Boenigk, Silke
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Drevs, Florian
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Leipnitz, Sigrun
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Lindenmeier, Jörg
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Martín-Santana, Josefa D.
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Mishra, Debiprasad
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Mohanty, Nilamadhab
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Reinares-Lara, Eva
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Reinares-Lara, Pedro
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Renner, Simone
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Tscheulin, Dieter K.
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Journal of nonprofit & public sector marketing
Discussion paper series / IZA
9
European journal of operational research : EJOR
8
Computers & operations research : and their applications to problems of world concern ; an international journal
7
Transportation research / E : an international journal
7
Journal of economic behavior & organization : JEBO
6
IZA Discussion Paper
5
International review on public and non-profit marketing
5
Socio-economic planning sciences : the international journal of public sector decision-making
5
Health care management science : a new journal serving the international health care management community
4
Health marketing quarterly
4
International journal of production economics
4
Operational research : an international journal
4
Working paper / National Bureau of Economic Research, Inc.
4
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
3
CESifo working papers
3
International journal of nonprofit & voluntary sector marketing
3
International journal of nonprofit and voluntary sector marketing
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of health economics
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Manufacturing & service operations management : M & SOM
3
Meddelanden från Svenska Handelshögskolan
3
Working paper : D.T. // Universidad Pública de Navarra, Departamento de Economía
3
CERGE-EI Working Paper Series
2
CESifo Working Paper Series
2
Decision analytics journal
2
Discussion paper
2
Discussion paper / Tinbergen Institute
2
European journal of industrial engineering : EJIE
2
Health care management science
2
International journal of logistics systems and management
2
International journal of production research
2
International journal of services and operations management : IJSOM
2
Journal of philanthropy and marketing
2
Journal of the Operational Research Society
2
Kyklos : international review for social sciences
2
Marketing intelligence & planning
2
NBER Working Paper
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ECONIS (ZBW)
4
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1
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
2
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
3
Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke
;
Leipnitz, Sigrun
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
Saved in:
4
Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
; …
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
Saved in:
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