//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bonusprogramm"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Kundenbindungsprogramm
43
Loyalty program
43
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
22
Relationship marketing
22
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
Sales promotion
5
Verkaufsförderung
5
E-commerce
4
Electronic Commerce
4
Preismanagement
4
Pricing strategy
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
2
Direct marketing
2
Direktmarketing
2
Food trade
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Duan, Yongrui
1
Liu, Tonghui
1
Mao, Zhixin
1
Sigala, Marianna
1
Published in...
All
Journal of vacation marketing : an international journal
Journal of retailing and consumer services
Information systems research : ISR
3
International journal of contemporary hospitality management
2
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
2
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->