//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bonusprogramm"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Kundenbindungsprogramm
16
Loyalty program
16
Beziehungsmarketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Loyalty programs
4
Reward programs
3
Credit card industry
2
Kreditkartengesellschaft
2
Social Web
2
Social web
2
USA
2
United States
2
Brand recommendation
1
Brand-generated content
1
Bystander effect
1
Cannibalization
1
Coalition
1
Competing coupons
1
Coupon
1
Credit card
1
Cross-buying
1
Customer experience
1
Customer loyalty
1
Customer purchases
1
Customer relationship stages
1
Customer value
1
Einzelhandel
1
Firm performance
1
Firm profitability
1
Firm sales
1
Food trade
1
Indirect inference
1
Internet marketing
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Kreditkarte
1
Kundenwert
1
Lebensmittelhandel
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Murthi, B. P. S.
2
Palmatier, Robert W.
2
Steffes, Erin M.
2
Steinhoff, Lena
2
Bagga, Charan K.
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Dorotic, Matilda
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Franco, José
1
Hanson, Sara
1
Hernández-Ortega, Blanca I.
1
Hong, Yuan
1
Kim, Jisu J.
1
Kumar, V.
1
Leavell, J. Paul
1
Melnyk, Valentyna
1
Meyer-Waarden, Lars
1
Molina-Castillo, Francisco-Jose
1
Napolova, Ekaterina
1
Nastasoiu, Alina
1
Navarro, Salvador
1
O'Rourke, Anne-Maree
1
Pupovac, Ljubomir
1
Rajan, Bharat
1
Ramaseshan, B.
1
Rao, Ram C.
1
Rasheed, Abdul M. A.
1
Richelsen, Verena
1
Rishika, Rishika
1
Stanko, Michael A.
1
Vandenbosch, Mark B.
1
Verhoef, Peter C.
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / BĂĽcher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente fĂĽr ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - EinfĂĽhrungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
6
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
7
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
8
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
9
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
10
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
11
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
12
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
13
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars
;
Benavent, Christophe
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
Saved in:
14
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->