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subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Book trade"
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Pricing strategy
Book trade
107
Buchhandel
107
Book
24
Buch
24
Online retailing
24
Online-Handel
24
E-commerce
21
Electronic Commerce
21
USA
20
United States
20
Consumer behaviour
18
Deutschland
18
Germany
18
Konsumentenverhalten
18
Book publishing
11
Buchverlag
11
Distribution channel
11
Electronic publishing
11
Elektronische Publikation
11
Vertriebsweg
11
France
8
Frankreich
8
Preismanagement
8
Viral marketing
8
Virales Marketing
8
Amazon.com Inc.
7
Social Web
7
Social web
7
Einzelhandel
5
Hotel industry
5
Hotellerie
5
Internet marketing
5
Online-Marketing
5
Retail trade
5
Digital goods
4
Digitale Güter
4
Großbritannien
4
Marketing
4
Personalisierung
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Aufsatz in Zeitschrift
Article in journal
8
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
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2
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English
8
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Chen, Li
1
Falk, Martin
1
Flath, David
1
Gilbert, Richard J.
1
Huang, Jiazhou
1
Li, Haizheng
1
Lu, Qihui
1
Luo, Jifeng
1
Maxwell, Sarah
1
Nariu, Tatsuhiko
1
Shi, Victor
1
Vieru, Markku
1
Zhang, Han
1
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The journal of media economics
2
European journal of operational research : EJOR
1
Information systems and e-business management : ISeB
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
Journal of revenue and pricing management
1
Journal of the Japanese and international economies : an international journal ; JJIE
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
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ECONIS (ZBW)
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1
Myth of early booking gains
Falk, Martin
;
Vieru, Markku
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10012056666
Saved in:
2
Who benefit from agency model : a strategic analysis of pricing models in distribution channels of physical books and e-books
Lu, Qihui
;
Shi, Victor
;
Huang, Jiazhou
- In:
European journal of operational research : EJOR
264
(
2018
)
3
,
pp. 1074-1091
Persistent link: https://www.econbiz.de/10011802182
Saved in:
3
Pricing strategies in online book industry : a comparative study
Luo, Jifeng
;
Zhang, Han
;
Li, Haizheng
- In:
Information systems and e-business management : ISeB
16
(
2018
)
4
,
pp. 791-816
Persistent link: https://www.econbiz.de/10011956212
Saved in:
4
Analysis of bundling homogeneous content product in different formats : the case of the online book industry
Chen, Li
- In:
International journal of information systems and supply …
11
(
2018
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10011940172
Saved in:
5
E-books : a tale of digital disruption
Gilbert, Richard J.
- In:
The journal of economic perspectives : EP ; a journal …
29
(
2015
)
3
,
pp. 165-184
Persistent link: https://www.econbiz.de/10011409690
Saved in:
6
The effects of differential textbook pricing : online versus in store
Maxwell, Sarah
- In:
The journal of media economics
16
(
2003
)
2
,
pp. 87-95
Persistent link: https://www.econbiz.de/10001759610
Saved in:
7
Special issue on the changing world of publishing
2003
Persistent link: https://www.econbiz.de/10001759648
Saved in:
8
Returns policy in the Japanese marketing system
Flath, David
- In:
Journal of the Japanese and international economies : …
3
(
1989
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10001060837
Saved in:
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