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Journal of marketing
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Ökonomie der Buchindustrie : Herausforderungen in der Buchbranche erfolgreich managen
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Communication industry in Nigeria : the crisis of publications
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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... in culpa est
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175 Jahre Bertelsmann : eine Zukunftsgeschichte ; [1835 - 2010]
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The network value of products
Oestreicher-Singer, Gal
;
Libai, Barak
;
Sivan, Liron
; …
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
Saved in:
2
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
3
Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003815522
Saved in:
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