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~isPartOf:"International journal of consumer studies"
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International journal of consumer studies
SpringerLink / Bücher
18
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Journal of advertising research
13
Psychology & marketing
11
Springer eBook Collection
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Journal of business ethics : JOBE
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Journal of business research : JBR
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Journal of marketing research : JMR
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Organizational research methods : ORM
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ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
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BestMasters
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Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of management information systems : JMIS
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Journal of management inquiry
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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Handbook of research methodologies and design in neuroentrepreneurship
4
International review of economics : journal of civil economy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of management : JOM
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Springer eBook Collection / Business and Management
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The journal of product & brand management
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The social cognitive neuroscience of organizations
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Annals of operations research
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Edward Elgar E-Book Archive
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
Saved in:
3
Neuroscience research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034
Saved in:
4
Addiction : and rational choice theory
Vale, Per Halvor
- In:
International journal of consumer studies
34
(
2010
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10003938962
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