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subject:"Neuromarketing"
~person:"Sánchez-Fernández, Juan"
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Neuromarketing
Consumer behaviour
5
Konsumentenverhalten
5
Neuroscience
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Neurowissenschaften
5
Consumer neuroscience
4
Advertising effects
2
Communication
2
Kommunikation
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Werbewirkung
2
Advertising
1
Banner ads
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Bibliometrics
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Bibliometrie
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CSR messages
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Consumer ethnocentrism
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Consumer impulsiveness
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Consumer research
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Corporate Social Responsibility
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Corporate social responsibility
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Country of origin
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Fair-trade
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Habits
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Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Herkunftsbezeichnung
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Internet marketing
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Market research
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Marktforschung
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National culture
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Nationalkultur
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Neuroeconomics
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Sánchez-Fernández, Juan
Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
Preilowski, Bruno
4
Boksem, Maarten A. S.
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Scheier, Christian
3
Agarwal, Sharad
2
Bielefeld, Klaus W.
2
Bonga, Wellington Garikai
2
Burmann, Christoph
2
Casado-Aranda, Luis-Alberto
2
Chan, Hang-Yee
2
Hsu, Ming
2
Huettel, Scott A.
2
Karmarkar, Uma R.
2
Lee, Nick
2
Lindig, Henrike
2
Nyoni, Thabani
2
Petermann, Peter
2
Seixas, Daniela
2
Senior, Carl
2
Venkatraman, Vinod
2
Ahlert, Dieter
1
Al Smadi, Sami
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Al-Kwifi, Sam O.
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Alcauter, Sarael
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Alvarez-Altamirano, Katerina
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Andreu-Perez, Javier
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Andronescu, Daniel Adrian
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André, Michael
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Andréu-Abela, Jaime
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Antonakis, John
1
Antonovica, Arta
1
Argo, Jennifer
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Atli, Dincer
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Atli, Dinçer
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
3
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
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