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Brand
19
Markenartikel
19
Brand management
11
Markenführung
11
Brand image
6
Markenimage
6
Consumer behaviour
4
Konsumentenverhalten
4
Customer integration
3
Definition
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Business ethics
2
Consumers
2
Relationship marketing
2
Unternehmensethik
2
Verbraucher
2
Antibranding
1
Arts
1
Betriebliche Wertschöpfung
1
Brand identity
1
Brand loyalty
1
Brand market
1
City brand
1
Competitive advantage
1
Consumer goods industry
1
Control
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crisis management
1
Criticism
1
Customer retention
1
Data Mining
1
Data mining
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Dienstleistungsmarketing
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Brodie, Roderick J.
3
De Chernatony, Leslie
2
Anker, Thomas Boysen
1
Ball, Kirstie
1
Benson-Rea, Maureen
1
Bishop, David
1
Burmann, Christoph
1
Eadie, Douglas
1
Ellis, Nick
1
Fisher, Dan
1
Gabbott, Mark
1
Glynn, Mark S.
1
Grace, Debra
1
Green, Amelia
1
Hamlin, Robert P.
1
Hegner, Sabrina
1
Huber, Frank
1
Jevons, Colin
1
Kappel, Klemens
1
Kucuk, S. Umit
1
Larsen, Gretchen
1
Mather, Damien W.
1
Medlin, Christopher J.
1
Meyer, Frederik
1
Obiegbu, Chinedu James
1
Perkins, Helen
1
Pongsakornrungsilp, Siwarit
1
Riley, Nicola
1
Salzer-Mörling, Miriam
1
Sandøe, Peter
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Schroeder, Jonathan E.
1
Smith, Scott
1
Strannegård, Lars
1
Veloutsou, Cleopatra
1
Vogel, Johannes
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Wood, David Murakami
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Marketing theory
The journal of brand management : an international journal
294
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of the Academy of Marketing Science
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
33
NBER working paper series
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of promotion management : innovations in planning and applied research
27
International marketing review
26
Journal of global marketing
26
Journal of retailing
26
Cogent business & management
25
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ECONIS (ZBW)
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1
Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Obiegbu, Chinedu James
;
Larsen, Gretchen
;
Ellis, Nick
- In:
Marketing theory
20
(
2020
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10012271426
Saved in:
2
City elements propelling city brand meaning-making processes : urban reminders, the arts, and residential behavior
Green, Amelia
;
Grace, Debra
;
Perkins, Helen
- In:
Marketing theory
18
(
2018
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011926122
Saved in:
3
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
4
"Marketing earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.
;
Bishop, David
;
Mather, Damien W.
- In:
Marketing theory
15
(
2015
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
Saved in:
5
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
6
Brandscapes of control? : surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
Wood, David Murakami
;
Ball, Kirstie
- In:
Marketing theory
13
(
2012
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10009740424
Saved in:
7
Fuzzy promises : explicative definitions of brand promise delivery
Anker, Thomas Boysen
;
Kappel, Klemens
;
Eadie, Douglas
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 267-287
Persistent link: https://www.econbiz.de/10009658908
Saved in:
8
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
9
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
10
Towards a service-dominant place marketing logic
Warnaby, Gary
- In:
Marketing theory
9
(
2009
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10003920653
Saved in:
11
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
Saved in:
12
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
13
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
14
Towards an identity-based branding
Burmann, Christoph
;
Hegner, Sabrina
;
Riley, Nicola
- In:
Marketing theory
9
(
2009
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10003826395
Saved in:
15
Brand community in search of theory : an endless spiral of ambiguity
Gabbott, Mark
;
Jevons, Colin
- In:
Marketing theory
9
(
2009
)
1
,
pp. 119-122
Persistent link: https://www.econbiz.de/10003826397
Saved in:
16
Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
- In:
Marketing theory
9
(
2009
)
1
,
pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
Saved in:
17
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
18
Integrating brand, retailer and end-customer perspectives
Glynn, Mark S.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
Saved in:
19
Ain't misbehavin' : consumption in a moralized brandscape
Salzer-Mörling, Miriam
;
Strannegård, Lars
- In:
Marketing theory
7
(
2007
)
4
,
pp. 407-425
Persistent link: https://www.econbiz.de/10003628327
Saved in:
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