Fuzzy promises : explicative definitions of brand promise delivery
Year of publication: |
2012
|
---|---|
Authors: | Anker, Thomas Boysen ; Kappel, Klemens ; Eadie, Douglas ; Sandøe, Peter |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 3, p. 267-287
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Unternehmensethik | Business ethics | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic |
-
Sung, Kyongsik, (2023)
-
Service branding : a perspective of value co-creation orientation
Li, Tianze, (2018)
-
Zhang, Jing, (2014)
- More ...
-
Fuzzy promises : explicative definitions of brand promise delivery
Anker, Thomas Boysen, (2012)
-
The liberating power of commercial marketing
Anker, Thomas Boysen, (2010)
-
Anker, Thomas Boysen, (2011)
- More ...