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American journal of agricultural economics
The journal of brand management : an international journal
294
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
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Journal of advertising research
39
Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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International journal of hospitality management
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Journal of international consumer marketing
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NBER working paper series
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Business horizons
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : MM
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European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : JPM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
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International journal of consumer studies
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Journal of promotion management : innovations in planning and applied research
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International marketing review
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Journal of global marketing
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ECONIS (ZBW)
14
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14
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1
What is in a Name? : information, heterogeneity, and quality in a theory of nested names
Yu, Jianyu
;
Bouamra-Mechemache, Zohra
;
Zago, Angelo M.
- In:
American journal of agricultural economics
100
(
2018
)
1
,
pp. 286-310
Persistent link: https://www.econbiz.de/10011959367
Saved in:
2
Is timber insurable? : a study of wildfire risks in the US forest sector using spatio-temporal models
Chen, Xuan
;
Goodwin, Barry K.
;
Prestemon, Jeffrey P.
- In:
American journal of agricultural economics
96
(
2014
)
1
,
pp. 213-231
Persistent link: https://www.econbiz.de/10010412015
Saved in:
3
How do supermarkets respond to brand-level demand shocks? : evidence from the German beer market
Empen, Janine
;
Hamilton, Stephen F.
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1223-1229
Persistent link: https://www.econbiz.de/10010204243
Saved in:
4
Collective reputation, social norms and participation
Saak, Alexander E.
- In:
American journal of agricultural economics
94
(
2012
)
3
,
pp. 763-785
Persistent link: https://www.econbiz.de/10009576465
Saved in:
5
The economics of nested names : name specificity, reputations, and price premia
Costanigro, Marco
;
McCluskey, Jill J.
;
Goemans, Christopher
- In:
American journal of agricultural economics
92
(
2010
)
5
,
pp. 1339-1350
Persistent link: https://www.econbiz.de/10009238924
Saved in:
6
Brand inertia in US household cheese consumption
Arnade, Carlos Anthony
;
Gopinath, Munisamy
;
Pick, Daniel H.
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 813-826
Persistent link: https://www.econbiz.de/10003728256
Saved in:
7
Choosing brands: fresh produce versus other products
Jin, Yanhong
;
Zilberman, David
;
Heiman, Amir
- In:
American journal of agricultural economics
90
(
2008
)
2
,
pp. 463-475
Persistent link: https://www.econbiz.de/10003700664
Saved in:
8
Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa
;
Lopez, Rigoberto A.
- In:
American journal of agricultural economics
89
(
2007
)
2
,
pp. 324-337
Persistent link: https://www.econbiz.de/10003458318
Saved in:
9
Evaluating alternative prescribed burning policies to reduce net economic damages from wildfire
Mercer, Daniel Evan
;
Prestemon, Jeffrey P.
;
Butry, David T.
- In:
American journal of agricultural economics
89
(
2007
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003448542
Saved in:
10
Time to burn : modeling wildland arson as an autoregressive crime function
Prestemon, Jeffrey P.
;
Butry, David T.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 756-770
Persistent link: https://www.econbiz.de/10003079945
Saved in:
11
Effects of the private-label invasion in food industries
Ward, Michael B.
;
Shimshack, Jay P.
;
Perloff, Jeffrey M.
; …
- In:
American journal of agricultural economics
84
(
2002
)
4
,
pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
Saved in:
12
Generic advertising and product differentiation
Crespi, John M.
;
Marette, Stéphan
- In:
American journal of agricultural economics
84
(
2002
)
3
,
pp. 691-701
Persistent link: https://www.econbiz.de/10001689825
Saved in:
13
Brand choice and purchase frequency revisited : an application to recreation behavior
Shaw, William D.
;
Shonkwiler, John Scott
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 515-526
Persistent link: https://www.econbiz.de/10001500405
Saved in:
14
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K.
- In:
American journal of agricultural economics
80
(
1998
)
5
,
pp. 1150-1153
Persistent link: https://www.econbiz.de/10001371995
Saved in:
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