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~isPartOf:"The Routledge companion to contemporary brand management"
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The Routledge companion to contemporary brand management
The journal of brand management : an international journal
60
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
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International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
8
Marketing intelligence & planning
7
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
European Journal of Marketing
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
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Scandinavian journal of management
3
The marketing review
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Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
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2
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
3
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
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