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Brand architecture
7
Markenarchitektur
6
Brand management
5
Markenführung
5
Brand
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Brand image
3
Markenimage
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Stakeholder
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Konsumentenverhalten
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Reputation
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Beziehungsmarketing
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Bookkeeping process
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Brand covenant
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Brand loyalty
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Brand portfolio
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Brand satisfaction
1
Brand-rapture
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Business start-up
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Christian theology
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Co-creation
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Core values
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Corporate brand
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Corporate brand promise
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Corporate brand reputation
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Corporate branding
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Customer integration
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Customer satisfaction
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Customer-based brand equity
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Lloyd, Stephen
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Melewar, T. C.
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Rahman, Zillur
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Ratma, Mobin
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Marketing intelligence & planning
The journal of brand management : an international journal
60
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
8
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
European Journal of Marketing
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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ECONIS (ZBW)
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1
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
2
Brand architecture shift and corporate brand equity : an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
3
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
4
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
5
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
6
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
7
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
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