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subject:"Interne Markenführung"
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Search: subject_exact:"Brand architecture"
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Interne Markenführung
Brand architecture
528
Markenarchitektur
508
Brand management
400
Markenführung
400
Corporate reputation
218
Firmenimage
218
Markenimage
116
Brand image
115
Brand
104
Markenartikel
103
Corporate culture
96
Unternehmenskultur
96
Consumer behaviour
91
Konsumentenverhalten
91
Marketing management
66
Marketingmanagement
66
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
42
Markenpolitik
41
Beziehungsmarketing
32
Relationship marketing
32
Stakeholder
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Deutschland
26
Germany
26
Reputation
25
Cultural heritage
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Kulturgüter
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Corporate brand
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Marketing
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Großbritannien
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United Kingdom
21
Brand extension
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Markentransfer
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corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
HR marketing
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English
6
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Anisimova, Tatiana
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
Davies, Gary
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Lindgreen, Adam
1
Mavondo, Felix T.
1
Rodríguez-Cánovas, Belén
1
Stuart, Helen
1
Vallaster, Christine
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European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
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2
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
4
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
5
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
6
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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