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~person:"Holzer, Matthias"
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Holzer, Matthias
Tomczak, Torsten
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Esch, Franz-Rudolf
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Wentzel, Daniel
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Henkel, Sven
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Kernstock, Joachim
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Herrmann, Andreas
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Burmann, Christoph
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Knörle, Christian
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Strödter, Kristina
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Khanyapuss Punjaisri
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
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