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~subject:"Markenartikel"
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Markenartikel
Internal branding
158
Interne Markenführung
158
Brand management
34
Markenführung
34
Markenimage
31
Brand image
30
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
15
Work behaviour
15
Internal communication
13
Interne Kommunikation
13
Brand equity
10
Internes Marketing
9
Markenwert
9
Mitarbeiter
9
Employee retention
8
Human Resource Management
8
International marketing
8
Internationales Marketing
8
Mitarbeiterbindung
8
Personalmanagement
8
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand
6
Brand architecture
6
Business-to-business marketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenarchitektur
6
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English
6
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Bruhn, Manfred
3
Schnebelen, Stefanie
2
Afshardoost, Mona
1
Batt, Verena
1
Bhattacharyya, Prantik
1
Bowden, Jana
1
Eshaghi, Mohammad Sadegh
1
Holzer, Matthias
1
Khanyapuss Punjaisri
1
Lybbert, Travis J.
1
Tuzovic, Sven
1
Wilson, Alan M.
1
Zolas, Nikolas
1
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of strategic marketing
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The world economy : the leading journal on international economic relations
1
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ECONIS (ZBW)
6
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
An "algorithmic links with probabilities" concordance for trademarks with an application towards bilateral IP flows
Zolas, Nikolas
;
Lybbert, Travis J.
;
Bhattacharyya, Prantik
- In:
The world economy : the leading journal on …
40
(
2017
)
6
,
pp. 1184-1213
Persistent link: https://www.econbiz.de/10011732086
Saved in:
5
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
6
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
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