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type_genre:"Fallstudie"
~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
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Business-to-business brand management : theory, research and executive case study exercises
Innen beginnen : von der internen Kommunikation zum Internal Branding
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Consumer behavior analysis : (a) rational approach to consumer choice
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Global business and organizational excellence : a review of research & best practices
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Journal of world business : JWB
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Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Wallpach, Sylvia von
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 389-428)
.
2009
Persistent link: https://www.econbiz.de/10008661017
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