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type_genre:"Fallstudie"
~subject:"Corporate social responsibility"
~subject:"Automotive industry"
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Consumer behavior analysis : (a) rational approach to consumer choice
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Internal brand management in an international context
Ravens, Christina
-
2014
Persistent link: https://www.econbiz.de/10010219180
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The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
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Organizational performance and customer value
Tosti, Donald
;
Herbst, Scott A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 66-86)
.
2013
Persistent link: https://www.econbiz.de/10009740428
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