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Internal branding
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King, Ceridwyn
Tomczak, Torsten
25
Esch, Franz-Rudolf
13
Wentzel, Daniel
12
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11
Kernstock, Joachim
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Herrmann, Andreas
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Walter, Benjamin von
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European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
2
"One size doesn't fit all" : tourism and hospitality employees' response to internal brand management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10008651307
Saved in:
3
Internal branding: exploring the employee's perspective
King, Ceridwyn
;
Grace, Debra
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 358-372
Persistent link: https://www.econbiz.de/10003699478
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