Building and measuring employee-based brand equity
Year of publication: |
2010
|
---|---|
Authors: | King, Ceridwyn ; Grace, Debra |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 938-971
|
Subject: | Interne Markenführung | Internal branding | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour | Wettbewerbsvorteil | Competitive advantage |
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