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The journal of consumer marketing
The journal of brand management : an international journal
Journal of business research : JBR
50
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Marketing intelligence & planning
11
Cogent business & management
10
Journal of Business Research
10
Journal of marketing
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Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
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Global business review
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International marketing review
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Journal of air transport management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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MPRA Paper
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Cogent Business & Management
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Hamburger Schriften zur Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of sports marketing & sponsorship
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Ovidius University Annals, Economic Sciences Series
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Post-Print / HAL
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The service industries journal
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AMS review : official publication of the Academy of Marketing Science
4
Branding competence
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From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
2
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Brand equity retention after rebranding : a resource-based perspective
Beise-Zee, Rian
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10013170637
Saved in:
5
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
6
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
7
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
8
Sustainability countenance in brand equity : a critical review and future research directions
Ishaq, Muhammad Ishtiaq
;
Di Maria, Eleonora
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 15-34
Persistent link: https://www.econbiz.de/10012297778
Saved in:
9
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
10
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
11
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
12
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
13
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
14
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
15
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
16
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
17
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
Saved in:
18
Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011724573
Saved in:
19
Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Chen, Kun
;
Newell, Stephen J.
;
Kou, Gang
;
Zhang, Lei
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011753366
Saved in:
20
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
21
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
22
A consumer-perceived consumer-based brand equity scale
Baalbaki, Sally
;
Guzmán, Francisco
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011477639
Saved in:
23
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
24
Getting what you're worth : implications that affect firm value in a brand acquisition
Fine, Monica B.
;
Gleason, Kimberly
;
Budeva, Desi
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 70-96
Persistent link: https://www.econbiz.de/10011565284
Saved in:
25
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
26
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
27
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
28
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
29
How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina
;
Beldad, Ardion D.
;
Kamhuis op Heghuis, …
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
Saved in:
30
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
31
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
32
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
Saved in:
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