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~person:"Boisvert, Jean"
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Brand extension
10
Markentransfer
10
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Brand image
6
Markenimage
6
Luxury goods
3
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France
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Frankreich
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New product development
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USA
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United States
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Accessibility-diagnosticity
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Brand architecture
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Brand associations transfer
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Brand familiarity
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Branding strategies
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Canada
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Cross-national effects
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Extension authenticity
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Boisvert, Jean
Völckner, Franziska
14
Sattler, Henrik
13
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
7
Dens, Nathalie
6
Moorthy, Sridhar
6
Pina, José M.
6
Bravo, Rafael
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Hennig-Thurau, Thorsten
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Reinstrom, Christian
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Baumüller, Nicole
4
Burmann, Christoph
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Kaufmann, Gwen
4
Kim, Kyeongheui
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Sood, Sanjay
4
Spiller, Achim
4
Zatloukal, Grit
4
Aaker, David A.
3
Backhaus, Christof
3
Bapat, Dhananjay
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Baumgarth, Carsten
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International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
Psychology & marketing
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The journal of consumer marketing
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1
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
2
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
3
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
4
Reciprocal transfer of brand associations between service parent brands and upward line extensions : an accessibility-diagnosticity perspective
Boisvert, Jean
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 222-243
Persistent link: https://www.econbiz.de/10011515426
Saved in:
5
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
6
The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
Saved in:
7
Towards a better understanding of factors affecting transfer of brand associations
Boisvert, Jean
;
Burton, Suzan
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
Saved in:
8
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
9
How brand innovativeness and quality impact attitude toward new service line extensions : the moderating role of consumer involvement
Boisvert, Jean
;
Ashill, Nick J.
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 517-527
Persistent link: https://www.econbiz.de/10009387522
Saved in:
10
The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean
;
Burton, Suzan
- In:
International journal of business excellence
2
(
2009
)
3/4
,
pp. 346-359
Persistent link: https://www.econbiz.de/10003879604
Saved in:
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