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person:"Sichtmann, Christina"
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Search: subject_exact:"Brand extension"
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Brand extension
5
Markentransfer
5
Brand management
3
Erfolgsfaktor
3
Markenführung
3
Success factor
3
Brand
2
Dienstleistungsmarketing
2
Markenartikel
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Services marketing
2
B-to-B-Marketing
1
Brand extension success
1
Brand extensions
1
Brand image
1
Brand origin image
1
Brand origin-extension fit
1
Bundling strategy
1
Business-to-business marketing
1
Consumer behaviour
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Designation of origin
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Dienstleistung
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Dienstleistungssektor
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Empirical method
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Empirische Methode
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Leistungsbündel
1
Markenimage
1
Marketing
1
Multivariate analysis
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Perceived brand globalness
1
Service industry
1
Services
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USA
1
United States
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Sichtmann, Christina
Völckner, Franziska
14
Sattler, Henrik
13
Boisvert, Jean
10
Keller, Kevin Lane
10
Phau, Ian
8
Huber, Frank
7
Dens, Nathalie
6
Moorthy, Sridhar
6
Pina, José M.
6
Bravo, Rafael
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Hennig-Thurau, Thorsten
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Reinstrom, Christian
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Baumüller, Nicole
4
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Hennigs, Nadine
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Kaufmann, Gwen
4
Kim, Kyeongheui
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Sood, Sanjay
4
Spiller, Achim
4
Zatloukal, Grit
4
Aaker, David A.
3
Bacchiega, Emanuele
3
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
European journal of marketing : EJM
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
3
Extending service brands : does the extension category matter?
Sichtmann, Christina
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 323-349)
.
2012
Persistent link: https://www.econbiz.de/10010220149
Saved in:
4
A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
Saved in:
5
Vom Produkt zur Dienstleistung : Erfolgsfaktoren des Markentransfers
Sichtmann, Christina
;
Klein, Maren
;
Ostruk, Lyudmyla
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 121-137)
.
2008
Persistent link: https://www.econbiz.de/10003676031
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