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~subject:"Markenartikel"
~isPartOf:"Global business review"
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Markenartikel
Brand image
31
Markenimage
31
Brand management
27
Markenführung
27
Consumer behaviour
26
Konsumentenverhalten
26
Brand
13
Beziehungsmarketing
9
Relationship marketing
9
India
7
Indien
7
Customer satisfaction
5
Kundenzufriedenheit
5
brand loyalty
5
Brand equity
4
Brand loyalty
4
Emotion
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Social Web
4
Social web
4
Advertising effects
3
Brand personality
3
Celebrity endorsement
3
Celebrity-Werbung
3
Dienstleistungsqualität
3
Service quality
3
Werbewirkung
3
Bekleidung
2
Brand experience
2
Brand extension
2
Clothing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
E-commerce
2
Electronic Commerce
2
Markentransfer
2
Marketing management
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English
13
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Anand, Vijeta
1
Arun Kumar Tarofder
1
Bapat, Dhananjay
1
Bayarassou, Oula
1
Becheur, Imene
1
Beig, Faseeh Amin
1
Bhattacharya, Subhajit
1
Brito, Pedro Quelhas
1
Dass, Sumanjit
1
Dugar, Anurag
1
Ghrib, Hela
1
Kashi, Alireza Nalchi
1
Khan, Mohammad Furqan
1
Nandy, Subarna
1
Naser Valaei
1
Nikhashemi, S. R.
1
Pattanayak, Jamini Kanta
1
Pawar, Prafulla Arjun
1
Popli, Sapna
1
Raut, Umesh Ramchandra
1
Salem, Sharif Omar
1
Saxena, V. N.
1
Sethi, Rahul
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sondhi, Neena
1
Suha Fouad Salem
1
Thanigan, Jayanthi
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Global business review
Journal of business research : JBR
179
The journal of brand management : an international journal
160
The journal of product & brand management
154
Journal of retailing and consumer services
91
European journal of marketing : EJM
43
Asia Pacific journal of marketing and logistics
41
Psychology & marketing
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
24
European journal of marketing
23
International journal of hospitality management
23
Journal of strategic marketing
23
International journal of consumer studies
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Young consumers : insight and ideas for responsible marketers
14
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ECONIS (ZBW)
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
2
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
3
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
4
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
5
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
6
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
7
Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra
;
Brito, Pedro Quelhas
;
Pawar, …
- In:
Global business review
21
(
2020
)
1
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
Saved in:
8
Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
Saved in:
9
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
10
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
11
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
12
Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag
- In:
Global business review
14
(
2013
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
Saved in:
13
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
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