//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
Brand image
271
Markenimage
271
Consumer behaviour
244
Konsumentenverhalten
244
Brand management
184
Markenführung
184
Brand
102
Markenartikel
100
Beziehungsmarketing
71
Relationship marketing
71
Einzelhandel
49
Retail trade
49
Social Web
33
Social web
33
Customer satisfaction
28
Internet marketing
28
Kundenzufriedenheit
28
Online-Marketing
28
Online retailing
25
Online-Handel
25
Luxury goods
24
Luxusgüter
24
Brand loyalty
22
Designation of origin
21
Herkunftsbezeichnung
21
Markentreue
21
Advertising effects
18
Handelsmarke
18
Store brand
18
Werbewirkung
18
Dienstleistungsqualität
17
Service quality
17
Confidence
16
Corporate reputation
16
Firmenimage
16
Vertrauen
16
Brand equity
15
E-commerce
15
Electronic Commerce
15
Purchase intention
13
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Aghekyan-Simonian, Mariné
1
Allain, Gaël
1
Anselmsson, Johan
1
Bondesson, Niklas
1
Chattaraman, Veena
1
Cuny, Caroline
1
Finn, Adam
1
Forsythe, Sandra
1
Kwon, Wi-suk
1
Petit, Cécile
1
Wang, Luming
1
more ...
less ...
Published in...
All
Australasian marketing journal
Journal of retailing and consumer services
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
6
Qualitative market research : an international journal
6
The journal of brand management : an international journal
6
Psychology & marketing
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
SpringerLink / Bücher
3
The evolution of brands : from signals of quality to storehouses of trust
3
European journal of marketing : EJM
2
International journal of market research
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business anthropology
2
Journal of consumer behaviour : an international research review
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
The journal of product & brand management
2
The marketing review
2
Tourism, hospitality & event management
2
A master class in brand planning : the timeless works of Stephen King
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Alternative market research methods : market sensing
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European research on management and business economics
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
Global business review
1
Handbook of research on customer engagement
1
Handelsforschung
1
International journal of business environment : IJBE
1
International journal of economics and business research
1
International journal of management and marketing research : IJMMR
1
International journal of product development : IJPD
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Capturing implicit texture-flavour associations to predict consumers' new product preferences
Cuny, Caroline
;
Petit, Cécile
;
Allain, Gaël
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581854
Saved in:
2
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
3
A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming
;
Finn, Adam
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
Saved in:
4
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->