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~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
~subject:"Marketing management"
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Search: subject_exact:"Brand image"
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Marketing management
Markenimage
59
Brand image
58
Consumer behaviour
37
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37
Brand management
35
Markenführung
35
Brand
26
Markenartikel
26
Marketingmanagement
9
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Keller, Kevin Lane
4
Biel, Alexander L.
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Burmann, Christoph
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Hoeffler, Steve
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Jaworski, Bernard J.
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MacInnis, Deborah J.
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Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International marketing ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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4
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
7
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
8
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
9
State-of-the-Art der identitätsbasierten Markenführung
Burmann, Christoph
;
Maloney, Philip
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 73-86)
.
2008
Persistent link: https://www.econbiz.de/10003587887
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