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person:"Dall'Olmo Riley, Francesca"
~subject:"Markenführung"
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Dall'Olmo Riley, Francesca
Burmann, Christoph
60
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25
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International journal of arts management
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Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012813915
Saved in:
2
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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3
The roles of brands revisited
Dall'Olmo Riley, Francesca
- In:
The marketing book
,
(pp. 394-414)
.
2016
Persistent link: https://www.econbiz.de/10011471703
Saved in:
4
Audience behaviour or buyer behaviour : what can models of brand buying behaciour say about arts audiences?
Hand, Chris
;
Dall'Olmo Riley, Francesca
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011598910
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