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person:"Strebinger, Andreas"
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Search: subject_exact:"Brand image"
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Brand image
9
Markenimage
9
Consumer behaviour
5
Konsumentenverhalten
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Brand management
4
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4
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3
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3
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German
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Strebinger, Andreas
Burmann, Christoph
83
Huber, Frank
34
Phau, Ian
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Bauer, Hans H.
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
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22
Han, Heesup
22
Schade, Michael
22
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
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15
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15
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of global marketing
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ECONIS (ZBW)
9
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1
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
3
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
4
When old is gold
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003756054
Saved in:
5
Der weite Sprung vom psychologischen Markenwert zum Aktienkurs
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 51-52
Persistent link: https://www.econbiz.de/10003719856
Saved in:
6
Produkt und Markenimage
Schweiger, Günter
;
Strebinger, Andreas
-
2007
Persistent link: https://www.econbiz.de/10003427112
Saved in:
7
Marketingcontrolling im Spannungsfeld von Zurechenbarkeit und Relevanz
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 58-59
Persistent link: https://www.econbiz.de/10003502820
Saved in:
8
Sechs Vorurteile im Management von Markenarchitekturen
Strebinger, Andreas
;
Schweiger, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10003392268
Saved in:
9
Imagefeedback- und Imagetransfer-Effekte des Produktportfolios einer Marke
Strebinger, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10002122193
Saved in:
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