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~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
8
Markentreue
8
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
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1999-2003
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Airbnb
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Daly, Timothy
1
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1
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1
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Tourism management : research, policies, practice
Journal of marketing management : MM
Journal of business research : JBR
41
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
SpringerLink / Bücher
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Psychology & marketing
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
10
Global business review
9
The service industries journal
9
Australasian marketing journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
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Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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MPRA Paper
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Innovatives Markenmanagement
5
International journal of retail and distribution management
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Journal of Business Research
5
Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Marketing Letters
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
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1
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
2
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
3
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
4
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia
;
Koronis, Epaminodas
;
Elliott, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
Saved in:
7
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Saved in:
8
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
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