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~person:"Brexendorf, Tim Oliver"
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Brexendorf, Tim Oliver
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
2
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
3
Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
Saved in:
4
Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004954773
Saved in:
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