//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tam, Leona"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Brand loyalty
2
Markentreue
2
Affect transfer
1
Brand
1
Brand image
1
Brand management
1
Consideration set
1
Markenartikel
1
Markenführung
1
Markenimage
1
Sales promotion
1
Sub-branding
1
Theorie
1
Theory
1
Verkaufsförderung
1
brand loyalty
1
cross-selling
1
habit
1
repeat purchase
1
retailing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Tam, Leona
Dawes, John
18
Han, Heesup
13
Hwang, Jinsoo
9
Khan, Imran
9
Rahman, Zillur
8
Fatma, Mobin
7
Huber, Frank
7
Kim, Jinkyung Jenny
7
King, Ceridwyn
7
Loureiro, Sandra Maria Correia
7
Loy, Jens-Peter
7
So, Kevin Kam Fung
7
Bruwer, Johan
6
Wright, Malcolm
6
Augusto, Mário Gomes
5
Ekinci, Yuksel
5
Empen, Janine
5
Fetscherin, Marc
5
Huang, Chao-Chin
5
Hyun, Sunghyup Sean
5
Ismail, Ahmed Rageh
5
Japutra, Arnold
5
Kim, Heather Markham
5
Klemperer, Paul
5
Kocsis, Viktória
5
Ozuem, Wilson
5
Rudholm, Niklas
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Sparks, Beverley
5
Trinh, Giang
5
Vera, Jorge
5
Wallace, Elaine
5
Ahn, Jiseon
4
Al-Hawary, Sulieman Ibraheem Shelash
4
Bang, Nguyen
4
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
more ...
less ...
Published in...
All
Handbook of brand relationships
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
2
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
3
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->