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person:"Simmons, John"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
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Brand management
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Simmons, John
Bang, Nguyen
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King, Ceridwyn
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Augusto, Mário Gomes
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Berndt, Ernst R.
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Marketing intelligence & planning
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International journal of internet marketing and advertising : IJIMA
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The international journal of bank marketing : IJBM
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USB Cologne (EcoSocSci)
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1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
4
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
5
Great brand stories: Arsenal : winning together: The story of the Arsenal brand
Simmons, John
-
2006
Persistent link: https://www.econbiz.de/10004525032
Saved in:
6
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
7
The invisible grail : in search of the true language of brands
Simmons, John
-
2003
Persistent link: https://www.econbiz.de/10004778900
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