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person:"Simmons, John"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
7
Beziehungsmarketing
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Brand management
4
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Arsenal Football Club
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Simmons, John
Fatma, Mobin
Dawes, John
17
Han, Heesup
11
Huber, Frank
7
Khan, Imran
6
King, Ceridwyn
6
Loureiro, Sandra Maria Correia
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Loy, Jens-Peter
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Trinh, Giang
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Ahn, Jiseon
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Al-Hawary, Sulieman Ibraheem Shelash
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Ismail, Ahmed Rageh
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International journal of business excellence
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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1
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Great brand stories: Arsenal : winning together: The story of the Arsenal brand
Simmons, John
-
2006
Persistent link: https://www.econbiz.de/10004525032
Saved in:
6
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
7
The invisible grail : in search of the true language of brands
Simmons, John
-
2003
Persistent link: https://www.econbiz.de/10004778900
Saved in:
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