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~subject:"Beziehungsmarketing"
~institution:"Information Resources Management Association"
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Beziehungsmarketing
Brand management
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Markenführung
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Welt
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Information Resources Management Association
Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
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Edward Elgar Publishing
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Helmut-Schmidt-Universität
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Institut für Markt- und Distributionsforschung <Köln>
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <2, 1998, Frankfurt, Main>
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Marketing-Centrum <Münster (Westf)>
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Society for Consumer Psychology.
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Springer Gabler <Firma>
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Technische Universität Chemnitz
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
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